The Digital Network

Here are two forum signatures that Russell Brunson recommends to use to give away his new FREE report: The IM Myth.

#1

#2

Which one do you like more?

I'm going to read the report soon and I'll let you know what *I* think of it.

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"Brick walls are there for a reason. They let us prove how badly we want things."
— Dr. Randy Pausch

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I'm not dumb. I'm not dense. I just have a hard time understanding some things without concrete explanations and examples.

I received an email from MS AdCenter today regarding one of the campaigns I have had running for, say, 9 months…

The part that I can show speaks for itself:

Account: Xxxxxxx
Campaign: xxxx Campaign
Ad group: xxxx1

xxxxx xx xxxx ????? zzzzz
xxxxx zzzzz xxxx xx xxx xxxxx xxxxxxxx xxxxxx
somedomain.com

Reasons for rejected keywords:
aaaaa zzzzz

* Landing page content not relevant

bbbbb zzzzz

* Landing page content not relevant

ccccc zzzzz

* Landing page content not relevant

ddddd zzzzz

* Landing page content not relevant

eeeee zzzzz

* Landing page content not relevant

61 of 76 keywords did not meet Editorial Guidelines.

Just to give you an idea:
????? = variable keyword
zzzzz = common keyword
aaaaa - eeeee = other variable keywords that are NOT mentioned on the page or in the ad, but are related.


I have always known the rule:

Make sure your keyword/phrase is in the title of the ad, in the ad, possibly in the display URL, in the URL path, in the page name, in the TITLE tags, in the H1 tags, in the 1st paragraph, in the last paragraph and at the bottom of the page, not to mention gingerly applied throughout the content of the page.

But in this case it was a quick setup many many months ago, before I knew all that…

Time to go back and revamp that campaign and landing page… err…. landing site (soon to be!).

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