Proof: Social Marketers Talk Out Of Both Sides Of Their Mouth, Just Like Other Marketers!
[ Update: Seems Michael Gray had issues with this podcast and the statements also. See his blod post. ]
I love WebmasterRadio and enjoy listening to many of their shows. I have heard much good, and much bad, and often conflicting statements within the same conversation on shows.
One recent example was on Rush Hour, hosted by Neil Patel & Cameron Olthuis, and now cShel. While discussing the latest conference they attended(SESNY), and specifically discussing a panel that Neil was on, comments were made by Cameron regarding information given by Michael Gray (Graywolf).
During this panel, Graywolf talked about monitoring your competition's activities. He even suggested that you could submit a Digg with something your competition created, but with a bad title, so it would not get votes. Beat them to the punch, as it were.
Cameron had an issue with this, but he did not stand up and mention it during the panel. On Rush Hour, he said:
But later in the conversation, he says:
And even Neil got into it by saying:
Now, Cameron first says Social Media Marketing(SMM) is trying to fight off the spammy reputation, but then he says there is a big difference between spamming/gaming and harming competitors.
Neil seems to agree this this, by saying "…this is what I'm probably going to end up doing…", talking about 'friending 10k - 20k people on del.icio.us and hopefully a good portion will friend you back" so your stories will get on the popular page.
Now, maybe it is just me, but it seems that they want their cake (a non-spammy reputation) yet want to eat it too (SPAM!).
That, to me, is talking out of both sides if your mouth.
It is on par with the priest/minister/rabbi that says 'be good' and then proceeds to do evil themselves. Just not quite right.
Pick a side and then stay on it. John Kerry had that problem during his bid for the presidency, flip-flopping back and forth on the issues. That's not really the case here, as there is less/no flip-flopping, but more wanting it both ways at the same time, which are not compatible with each other.
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Now, I want to note that I am really turned off by this whole 'social' wave that is the current rage, but I do like listening to Rush Hour, and the other Webmasterradio.fm shows. I am in no way picking on Rish Hour, Cameron, Neil or anything like that.
This is actually a first for me, picking out the important parts of a podcast, to highlight them, and embedding them within a post. Not the easiest thing to do, but I had not tried it yet. So there. It's done. Expect more in the future. Hopefully.
Comments are appreciated. Oh, and I know the site sucks for the most part. I'm working on it. As Shoemoney says, just get out there and do it! So I did it. :-)
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